Customer Feature




Abbey National

Abbey National, one of the UK's most established financial services groups, offers a full range of retail financial accounts and services, including banking, mortgages, credit cards, investments and insurance. Many of Abbey National's customers - more than 15 million - use the corporate Web site on a regular basis.

When Abbey National needed a Web content management system, they turned to Open Text...

Benefits

  • A redesigned and streamlined Web site
  • An object-oriented approach and a relational database format enable an effective and easy usage of additional communication channels
  • Internal content management without extensive technical training
  • 30% increase in Web site traffic
  • Savings of outsourcing costs amount to £21,000 per month
  • Development support for emerging channels and new technologies

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